FMCG reporting targets fast-moving consumer goods teams — van sales, modern trade, and route-based distribution — with metrics tied to FMCG customers, zones, stock, and logistics modules.

Please note:

Enable related operational modules before expecting full report coverage — missing data sources show empty sections rather than errors.

Route and rep metrics depend on Salesmen portal adoption and accurate visit logging.

Core report families

Report	Metrics	Depends on
Route coverage	Visits planned vs completed	Salesmen, zones
SKU velocity	Units sold by SKU and period	Orders, stock
Customer compliance	Must-stock lists, facings	FMCG customers
Distributor ledger	Outstanding and collections	Finance, credit control
Territory heat	Sales by zone and rep	Live map optional

Enable related operational modules before expecting full report coverage — missing data sources show empty sections rather than errors.

Run FMCG reports

Confirm FMCG reporting and supporting modules are enabled
Open Reporting → FMCG (or the FMCG section under Reports)
Set date range, zone, and product filters
Export to CSV or schedule delivery when scheduling is configured

Align fiscal periods with finance close so revenue and distribution numbers reconcile.

Data flow

flowchart TB
  Field[Field orders and visits] --> Ops[FMCG customers and zones]
  Ops --> Stock[Stock movements]
  Stock --> FMCG[FMCG reporting engine]
  Finance[Invoices and credit] --> FMCG
  FMCG --> Dash[Dashboard and exports]

Review top SKUs and underperforming routes weekly; pair with Salesmen portal adoption metrics to spot reps who need coaching. Roll up distribution KPIs alongside workspace Read your dashboards and reports.

Reporting & Analytics