Facebook Lead Ads (LeadsBridge) on Configuration → Integrations connects Meta Lead Ads through LeadsBridge instead of EDGE Sword’s native Meta Graph OAuth. EDGE Sword gives you a webhook URL and secret; LeadsBridge posts lead payloads to that endpoint.
Please note:
- Prefer Connect Facebook Lead Ads (Meta) when you want Pages, forms, historical import, and ad accounts inside EDGE Sword.
- Use LeadsBridge when your ads team already routes Lead Ads through LeadsBridge, or when native Meta app permissions are not available.
- Map LeadsBridge field names under Webhook field mappings so questions land on the right lead fields.
- Configure Lead Distribution for the Facebook source after the webhook is live.
Connect
- Open Configuration → Integrations.
- Find Facebook Lead Ads (LeadsBridge path — distinct from the native Facebook card).
- Click Connect / Setup.
- Copy the Webhook URL and Webhook secret from the setup dialog.
- In LeadsBridge, create (or edit) a bridge that sends Facebook Lead Ads to a custom webhook, paste the URL and secret, and map form questions to payload keys.
- Optionally run Test on the Integrations card to confirm the webhook is configured.
Disconnect
Use Disconnect on the same Integrations card when you retire the bridge. New LeadsBridge posts will stop creating leads; existing CRM records are unchanged.
Native Meta vs LeadsBridge
| Native Facebook (Meta) | LeadsBridge | |
|---|---|---|
| Auth | Meta OAuth in EDGE Sword | Credentials live in LeadsBridge |
| Pages / forms UI | Yes — Facebook config page | No — manage in Meta + LeadsBridge |
| Historical lead import | Yes | Depends on LeadsBridge |
| Field mapping | Form questions + custom fields | Webhook key → field mappings |
| Typical use | Full Meta ops in EDGE | Existing LeadsBridge pipelines |
sequenceDiagram participant Meta as Meta Lead Ads participant LB as LeadsBridge participant EDGE as EDGE Sword Meta->>LB: New lead LB->>EDGE: POST webhook + secret EDGE->>EDGE: Map fields + distribute
After leads arrive, treat them like any other inbound lead — Create and manage leads, Pulse, and pipeline stages still apply.